Vikas Jain
Strategic Tech Marketing Professional
- Role
- Senior Marketing Lead at Kyndryl
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vikas Jain
Client-oriented, modern marketing professional with 14+years of experience in the…
Experience
Senior Marketing Lead
Aug 2021 — Present · Bengaluru, IN
Managing and running Strategic Marketing Multi Touch Campaigns offshore with 6 senior associates for Core Enterprise Business / Mainframe Services which grew by 8-12% CAGR in last 2 years.Spearheaded efforts to drive the transformation and modernization of mainframe systems within leading banking and financial institutions, resulting in improved operational efficiency, cost savings, and enhanced security measures.Implemented an ABM campaign targeting a top-tier bank, resulting in a 40% increase in engagement from key decision-makers and a 17% growth in the pipeline, ultimately leading to a $2 million contractSales Enablement: Collaborated with internal content team and external agencies to create 50+ high impact assets like case studies, POV papers, whitepapers, presentations, Theme Based contents, achieved 15%+ Growth in Content Generation Y-o-YAnalyst Relations: Ranking and Recognitions with analyst firm at all-time high, 4+ annual recognitions across IDC, Gartner, Forrester, and Everest in top/leader positions by creating awareness/mindshare/RFP responses with my onsite counterparts.Developed and executed joint marketing campaigns with alliance partners, resulting in a 30% increase in brand awareness within the target market.Developed and executed comprehensive communication strategies to support product launches, resulting in a 10% increase in customer inquiries and a 7% boost in lead generation, contributing to the company\'s revenue growth.
Education
Jai Narain Vyas University
BE
2001 — 2005
Indian Centre for International Business
PGDM
2005 — 2007
Skills
- Virtualization
- Sas
- Business Intelligence
- Market Analysis
- Analytics
- Business Strategy
- Databases
- Pre-Sales
- Business Analytics
- Analysis
- Business Analysis
- Data Analysis
- Segmentation
- Primary Research
- Team Management
- Vendor Management
- Quantitative Research
- Marketing Research
- Cloud Computing
- Competitive Intelligence
- Strategy
- Business Development
- Crm
- Market Entry
- Market Research
- Strategic Consulting
- Management Consulting
- Consulting
- Customer Insight
- Secondary Research
- Go-to-Market Strategy
- Competitive Analysis
- Market Intelligence
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