Vikalp Nigam

About Vikalp Nigam

With over 11 years of experience, I have had the opportunity and the privilege to work at some of the most influential media and internet companies, across building brands, consumer marketing, business marketing, performance marketing, brand strategy, sales enablement, digital marketing, paid media, demand generation, thought leadership and integrated marketing communications amongst others. Currently as part of the Affinity Global group, my key responsibility is to help brands achieve their performance KPIs by reaching consumers via OEMs and browser-based marketing and thinking beyond search and social platforms through VEVE for the North America, UK and EU markets in my capacity as Director of Marketing. Prior to that I was part of the Global Business Marketing (GBM) team and Global Consumer Marketing (GCM) team at Twitter, leading the India market, responsible for building advocacy for Twitter amongst our consumers, customers and partners and work on enhancing Twitter’s business reputation and driving a positive perception in the market. Prior experience at Network18 Media and Investment Limited - one of India\'s biggest media houses working across multiple genre-leading brands like CNBC-TV18, CNBC Awaaz, CNN-News18 to name a few.

Experience

1. Business Marketing Manager

   Meta

   Nov 2025 — Present · Mumbai, IN

Education

• Indian Institute of Management, Indore

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2012 — 2014

• Maulana Azad National Institute of Technology

  Bachelor of Technology (B.Tech.), Electrical Engineering

  2008 — 2012

Skills

• Strategy
• Brand Development
• Sponsorship Activation
• Negotiation
• Integrated Marketing Communications Planning
• Brand Management
• Marketing Strategy
• Vendor Management
• Integrated Marketing
• Ideation
• Analytical Skills
• Brand Activation
• Business Development
• Digital Marketing
• Management
• Teamwork
• Team Management
• Analysis
• Social Media
• Social Media Marketing
• Market Research
• Business Strategy