Vikaas Nehra

About Vikaas Nehra

Vikas Nehra is an Organic Growth & SEO Leader with 14+ years of experience building scalable acquisition strategies for high-growth digital platforms. He specializes in enterprise SEO, technical SEO, organic user acquisition, and growth strategy, helping brands achieve sustainable visibility and long-term traffic growth through search. Currently serving as AVP – SEO at FITPASS, Vikas leads the company’s organic growth and search strategy across web and mobile platforms. His focus is on building scalable SEO frameworks, improving search visibility in highly competitive markets, and driving high-intent user acquisition through data-driven strategies. Previously, he served as General Manager – SEO at EaseMyTrip, where he played a key role in strengthening the brand’s organic presence across the travel ecosystem. During his tenure, he led initiatives that significantly improved search rankings, organic traffic growth, and conversion performance across large-scale web platforms. Vikas has extensive experience working at the intersection of SEO, product, and engineering, enabling organizations to integrate search optimization deeply within product development and content strategy. His expertise includes Technical SEO, ASO, content-led growth, conversion optimization, and large-scale SEO automation frameworks. Throughout his career, he has built and mentored high-performing SEO teams, executed enterprise-level SEO strategies, and delivered measurable growth for competitive digital businesses. He holds certifications in SEMrush and Google Analytics and is passionate about leveraging data, technology, and search intelligence to create sustainable digital growth engines.

Experience

1. Avp- Seo

   FITPASS

   Oct 2025 — Present · Delhi, IN

   Lead organic growth strategy and enterprise SEO initiatives to scale search visibility and user acquisition.• Define and execute long-term SEO strategy aligned with business growth objectives• Collaborate with product, engineering, and marketing teams to implement search optimization initiatives• Lead technical SEO improvements including crawl optimization, structured data implementation, and site architecture enhancements• Build scalable frameworks for organic user acquisition and search visibility growth

Education

• Kurukshetra University

  B.A, Art's

  2003 — 2006