Vijeta Kumari
Product Marketing Specialist @V Do Creative||Open to Work for Product Analyst & Marketing Management Role|| NITK Surathkal
- Role
- Product Marketing Specialist at V-Do Creative
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vijeta Kumari
I am a B.Tech graduate from NITK Surathkal with a strong foundation in programmatic…
Experience
Product Marketing Specialist
May 2025 — Present · Bengaluru, IN
Executed GTM strategies for 20+ video campaigns, driving a 35% increase in client acquisition across pharma, tech, and enterprise sectors-Crafted high-performing sales decks and outreach content, improving lead response rates-Conducted competitive research and client pain mapping, securing 6 new enterprise clients in 2025-Collaborated with creative and production teams to align marketing efforts with content execution, reducing turnaround time by 20% and enhancing project consistency-Spearheaded product marketing initiatives for video campaigns, driving brand visibility and engagement across YouTube and digital platforms-Collaborated closely with the NASSCOM team to manage and grow their official YouTube channel through content strategy, SEO optimization, and performance tracking-Ideated and coordinated compelling content including explainer videos, interviews, and series formats aligned with audience interests-Contributed to content marketing plans through storytelling, social media strategy, and keyword-driven content writing-Analyzed channel analytics to optimize future video campaigns and improve audience engagement-Oversee team workflows and timelines, improving project turnaround time by 15–20% through better coordination and planning-Managed key client accounts (Bosch, Nasscom, Adobe, Intralife,NIIT etc.) while ensuring seamless coordination across creative, direction, and production teams-Drived digital marketing campaigns (Google Ads, outreach, LinkedIn) that helped generate qualified leads and improved engagement rates by 30%+-Planned, track, and oversee multiple video production and marketing projects from initiation to delivery-Worked as the single point of contact between clients and internal teams, ensuring requirements are clearly translated into deliverables-Conducted quality checks on deliverables before client submission to maintain high production standards.
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