Vijendra Verma
Growth-Focused Marketing Professional | Omni-Channel & Performance Marketing | Brand Building & Data Analytics
- Role
- Head of Marketing & Activation - Retail at Patanjali Foods
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vijendra Verma
Growth-Focused Marketing Leader | Omni-Channel & Performance Marketing | Brand Building & AnalyticsWith 18 years of experience in marketing across fashion, FMCG, and grocery retail, I have consistently driven double-digit growth in footfall and sales through strategic brand positioning, digital campaigns, data-driven insights, and customer-centric marketing.My expertise spans omni-channel marketing, ATL/BTL activation, CRM & loyalty, SEO, social media advertising, and programmatic marketing—all aimed at delivering business impact. Key Strengths: Driving performance marketing across Google Ads, Social Media, and YouTube Ads Implementing data-driven strategies to optimize conversion rates & reduce CAC Building strong brand positioning & USPs for long-term differentiation Leading high-impact catchment marketing strategies for retail expansion Executing visual merchandising & store marketing to enhance customer experience Scaling customer retention & loyalty programs to drive lifetime valueI have successfully led multi-crore marketing budgets, executed pan-India store launches, and built marketing engines that drive consistent revenue growth.Currently open to leadership roles where I can leverage my expertise to scale brands. Additionally, I offer marketing consultancy to businesses looking to refine their digital strategy, brand building, and performance marketing efforts. Let’s connect to explore opportunities!
Experience
Head of Marketing & Activation - Retail
Jun 2025 — Present · Delhi NCR, IN
Brand Custodian & Strategy Lead: Spearheading brand positioning and marketing strategies for Patanjali Mega Store, driving clear, consistent messaging across channels. CRM & Loyalty Optimization: Boosting customer retention and engagement through targeted CRM initiatives, personalized campaigns, and segment-based communication. Activation & Traffic Growth: Driving store footfall and brand awareness via a mix of performance marketing, traditional channels, and influencer partnerships
Education
MICA | The School of Ideas
Advanced certificate in Digital Marketing & Communication, Marketing
National Institute of Fashion Design
Bachelor's degree, Fashion/Apparel Design
2003 — 2006
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