Vijendra Verma
Assistant General Manager (Head of Marketing) @Nysaa Retail Private Limited
Signup · Get unlimited contacts
WORK HISTORY
Assistant General Manager (Head of Marketing) @Nysaa Retail Private Limited
Delhi, IN
Established new brand positioning, achieving 38% USP recall in a month. Boosting footfall by 14%, annual sales by 12%, reversing a -30% trend and adding a projected ₹3 crore in revenue.• Drove 8%-10% growth in store traffic through tailored digital campaigns, emphasizing data-driven and hyperlocal strategies. Enhanced CTR from 2% to 5%. Proficient in social media ads, Google Ads, SEO, and programmatic approaches, ensuring impactful and result-oriented marketing solutions.• Optimized CRM and loyalty program, boosting sales by 7% via dropout recovery and enhancing new customer retention through purchase behavior analysis• Achieved 12% category sales growth via strategic Visual Merchandising across windows, clusters, and focal points, ensuring consistent theme and guideline adherence.• Established a new revenue channel generating 6%-8%(~₹9 crore annually) at zero operational cost and grew marketing income by 20% through SIS partnership expansion• Boosted product category SPD by 15%-30% through data-driven promotion planning with category managers and ensured superior in-store execution with operations team.• Led the e-commerce division as an alternative revenue channel, partnering with a top e-commerce brand to expand market reach.• Directed 5+ PR campaigns and press release distribution, increasing positive media coverage and brand visibility.
EDUCATION
MICA | The School of Ideas
Advanced certificate in Digital Marketing & Communication
National Institute of Fashion Design
Bachelor's degree
ABOUT VIJENDRA VERMA
Marketing leader with 18 years of diverse experience across fashion, FMCG, and grocery retail sectors. Skilled in both online and offline marketing, with a focus on creating and executing impactful campaigns in online channels such as social media ads, Google Ads, SEM, and YouTube ads and offline channels such as ATL, BTL, and activations. Expertise also extends to SEO, email marketing, and programmatic advertising, ensuring a well-rounded approach to driving customer engagement and business growth.Proven track record in brand positioning, digital campaign, customer loyalty, and visual merchandising, leading to significant increases in footfall, sales, and profitability. Experienced in managing cross-functional teams, optimizing CRM and loyalty programs, and driving digital transformation in retail marketing. Strong background in leveraging data insights to develop tailored strategies that address both local and national market needs.Handled large-scale budgets and managed complex projects, committed to delivering business success through integrated marketing efforts. Ready to take on senior leadership roles, driving innovation and establishing strong brand identities for long-term growth.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.