Vijay Vishwanathan
B2B Marketer in deep tech domain
- Role
- Head of Marketing at BQP
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Vijay Vishwanathan
Diverse background spanning marketing, sales, and product management across B2B categories, I bring a unique blend of skills and experiences to drive business & - Cut my teeth in direct selling with : Xerox, Samsung & HCL- Pivoted to product management at Airtel As Marketing Head at HSBC\'s Corporate Banking Division- Led award-winning Brand and Go-to-Market strategies - Pioneered the implementation of Client Lifecycle Marketing (CLCM) framework, translating theoretical concepts into practical strategies years before it became industry standard & - At Economic Times (ET)- Built business franchise of the ET from ground up - Led sales and marketing teams - Structured complex multi-year deals for branded content, activations, and integrated media Cross over role - Fractional CMO & Consultant- Provided strategic marketing guidance to early stage startups and scaleups Always open for conversations around marketing, marathons & calisthenics.
Experience
Head of Marketing
Dec 2022 — Present
Education
IMI Delhi
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
1998 — 2000
RVCE
Engineer's Degree, Electrical, Electronics and Communications Engineering
1992 — 1997
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