Vijay Paul

About Vijay Paul

Innovative, diligent, and results-driven professional, with more than 10 years’ experience in overall call center operations and more than 5 years of experience as digital marketing manager. Possess proven record of success in leading technology initiatives and streamlining existing business operations to gain and ensure profitability. Consistently recognized for superior performance and creative problem-solving abilities. Demonstrate in-depth knowledge of business and operations processes. Analytical thinker with well-developed team leadership and supervisory adeptness as well as solid communication and interpersonal skills. Accustomed to developing effective client relations and ensuring total customer satisfaction. Key Strengths Digital Marketing Strategist Hands on experience on tools and platforms Content & Viral Marketing Social Media & PPC strategist General and Operation Management Strategic Planning and Development Quality Control and Assurance Organizational Needs Assessment Employee Performance Evaluation Conflict Resolution Vendor Management Project Management Documentation and Handbook Development Customer Relations and Retention Product, Performance, and Market Optimization Performance Tracking and Reporting Leadership and Team Building Training, Mentoring, and Coaching

Experience

1. Senior Manager, Digital Marketing

   Springbord

   Mar 2015 — Present · Chennai, IN

   Springbord and Habiliss are part of the group company Enerji Group. Managed digital marketing for both the companies - Habiliss and Springbord from March 2015. Springbord is a data solution provider, a B2B company providing services to clientele based globally. Springbord offers services to real estate, finance, e-commerce, information publishing, online travel aggregators and shipping industries. Springbord also offers predictive analysis and real-time sports data capture services. o Planned and executed email marketing, content marketing, social media marketing, website optimization, SEO, paid campaigns (LinkedIn, Google Adwords, Facebook). o Market research for each line of industry to arrive at the target audience, marketing focused on the target audience. o Measuring and reporting performance of all digital marketing campaigns (ROI and KPIs). o Account-based marketing on LinkedIn.

Education

• Sri Krishnadevaraya University

  Bachelor of Technology (B.Tech.), Industrial and Production Engineering, Distinction

• Nagarjuna Junior College

  Intermediate, MPC, First Class

• St. Andrews, Hyderabad

  SSC, 89%