Vijay Manjunath

About Vijay Manjunath

Dynamic and results-oriented business leader with a proven track record of driving exponential growth and profitability across diverse e-commerce domains. With over a decade of experience spanning strategic leadership, category management, and entrepreneurial ventures, I bring a unique blend of vision, execution prowess, and hands-on expertise to every endeavor.As the Head of Business at Kyari.co (channels - Amazon & Shopify website), I orchestrated a remarkable 4x increase in net revenue for the plant category on Amazon within just 8 months, concurrently elevating CM2 from -10% to +8%. I further bolstered profitability by successfully enhancing CM2 for the planter category from -15% to +7% in a mere 3-month timeframe, leveraging strategic pricing and marketing initiatives. Additionally, I spearheaded a transformative surge in the plant\'s net revenue through the D2C channel, elevating Average Order Value (AOV) from Rs 400 to Rs 700+ by introducing combo category, resulting in exponential growth.In my prior role as a Senior Category Manager (D2C) at Bewakoof.com, I drove substantial revenue gains through strategic assortment planning and execution. Notably, I scaled revenue by 50% for the OND 2022 Quarter by optimizing assortment curation and pricing strategies. I spearheaded successful category launches, including Denim and Footwear, achieving significant monthly revenue figures with impressive contribution and gross margins. Moreover, I played a pivotal role in reviving underperforming categories such as Mobile Covers, achieving substantial revenue growth and improving return percentages.As the Co-founder & CEO of a hyperlocal marketplace, Fotonicia.com, I demonstrated entrepreneurial vision and leadership, pivoting the business model to drive rapid expansion and market penetration. Within a span of 12 months, I transformed the platform into a thriving B2B e-commerce ecosystem, achieving an annual revenue run rate of 1+ Cr. I orchestrated seamless operations, ensuring exceptional customer experience with rapid order fulfilment and robust supplier and buyer acquisition strategies.My journey from founding Fotonicia as a photo print & gift app to scaling it into a profitable venture underscores my ability to innovate, adapt, and drive sustained business growth in dynamic market landscapes. With a hands-on approach, strategic mindset, and a track record of delivering tangible results, I am poised to make significant contributions to any organisation\'s growth trajectory.

Experience

1. Head of Growth

   Somersault

   Jun 2025 — Present · Gurugram, IN

Education

• Vel Tech Technical University

  Bachelor of Technology - BTech, Aerospace, Aeronautical and Astronautical Engineering

• Vel Tech Technical University

  Engineer's Degree, Aeronautical Engineering

  2009 — 2014

Skills

• Android Development
• Management
• Win Strategy Development
• Business Planning
• Strategic Planning
• Android Sdk
• Revenue Forecasting
• Lead Generation
• Marketing
• Sales Strategy
• Sales Analysis
• Financial Analysis
• Business Development
• Digital Marketing
• Microsoft Office
• Business Analysis
• Pre-Sales
• Team Management
• Microsoft Excel
• Market Research
• Business Strategy
• Mergers & Acquisitions
• Strategy
• English
• Start-Ups
• Sales Management
• Commercial Aviation
• Airlines