Vijaykumar Mirchandani
Moderator Mystery Shopper Interceptor Editor @Ipsos in US
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WORK HISTORY
Moderator Mystery Shopper Interceptor Editor @Ipsos in US
NY, US
Ipsos is the third largest market research company, present in 90 markets serving more than clients across the world. Work collaboratively with internal client success team at channel performance team to understand and meet clients’ needs. Lead, moderate and intercept consumers while incorporating client feedback. Provide feedback and recommendation to client success teams to help develop discussion guides for research, to maximize customer participation bringing back meaningful insights for the client team. Provide qualitative feedback post study to support the data narrative and share learnings to improve research techniques. Regularly conduct mystery shops for Channel Performance across multiple clients in hospitality, financial services, and retail. Worked with quality control team to edit completed mystery shops prior to data finalization for the client.
EDUCATION
Narsee Monjee Institute of Management Studies, Mumbai
Diploma, Marketing
Bombay Institute of Technology
Diploma, Electrical, Electronics and Communications Engineering
University of Mumbai
Bachelor's degree, Electrical and Electronics Engineering
Shah & Kutchhi Engg College
Engineering, Electronics
ABOUT VIJAYKUMAR MIRCHANDANI
Be The Change\"-Visionary creative entrepreneur that drives change. Lateral thinker with the ability to identify problems and proactively work towards solutions. Deep understanding of human emotions and consumer behavior with a mission in making a difference. Experienced project leader in a dynamic fast-paced environment with expertise in managing cross-functional diverse creative talent at multiple locations in rolling out projects from inception to completion. Excellent verbal and written communication skills interacting with internal cross functional teams, c-suite, stake holders & vendors. Successful track record in UI/UX project, media, marketing, advertising, branding, client servicing, program management, operations & channel performance in sectors like IT, Auto, FMCG, Banking, Telecom, Engineering, Education & Tv. Content creator-corporate, sizzles, features, documentaries, short films, CSR, social videos, lifestyle, sports, news, current affairs, commercials & branded entertainment. Thrive on rich, cross-cultural, multidisciplinary experiences by lending unique creative voice for tv, radio, digital, social, podcast print or OOH. Strategize on programming, acquisitions, marketing, live events & media planning across EMEA, AMER & APAC. Expert in startups, new programs, campaigns & channel launches-Doordarshan Sports, Cricket (Pehla Plus), Prime Time Movies, Prime Sports, Al Jazeera Doc. Channels Served-CNBC, ART, Alhurra TV Clients-Granada UK Tv, ManUTD, Star Network, Turner, Sony, Zee Tv, Discovery, Showtime Over 200 international film festival selections including Academy (R), BAFTA, Canadian Screen Awards with 70 awards in documentaries, short films, marketing, and promotions. Feature - Le Chant Des Fusils-3 Festivals/2 Awards Short Films Dos Bros Force-8 Festivals/6 Awards Coming Out with the Help of a Time Machine-60 Festivals/14 Awards Divide-Time to Breathe-13 Festivals/9 Awards The Last Jam Jar-14 Festivals/4 Awards Paese Che Vai-33 Festivals/13 Awards Love Can\'t Be Locked Down-12 Festivals/3 Awards Habaneros-22 Festivals/4 awards The Process-9 Festivals/4 awards Documentary-Where the Streets Have No Name-33 Festivals/14 Awards COMPETENCIES: Creative Direction, Storytelling, Film Production, Writing, Editing, Marketing, Branding, Strategic Planning, Project Management, Operations, Vendor Management, UI/UX SKILLS: MS Office Suite, Television/broadcast journalism, budgeting, digital, social media, experience on broadcasting platforms–BOSS Vision, OASIS, Broadview, Adobe Suite, Edius, AVID, FCP, 3D studio Max and Cinema 4D
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