Vijay Krishnamurthy
E-commerce Analyst @ Performics | Driving ROI on Amazon, Flipkart, Nykaa, Myntra & Purplle Ads | Kraftshala | Ex-Umicore | NMIMS ’20
- Role
- Commerce Trainee Analyst at Performics India
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Vijay Krishnamurthy
I am an Ecommerce Trainee Analyst at Performics India, specializing in performance marketing for leading brands like L\'Oréal across Amazon, Flipkart, Myntra, and Purplle. My role covers campaign planning, optimization, and reporting across search and display, with a focus on delivering measurable growth and ROI. Before transitioning into digital marketing, I spent 3 years in B2B Sales at Umicore India Pvt. Ltd, where I drove revenue growth and market expansion for Saxonia Technical Materials GmbH and BrazeTec GmBH in the Electrical Contact and Brazing segment respectively. Motivated by the rise of D2C brands and the Shark Tank wave, I moved into digital marketing to understand how brands scale through paid media, data-driven strategies, and storytelling. To strengthen this transition, I completed the Marketing Launchpad program at Kraftshala, gaining hands-on experience in: 1) Paid Ads: Running campaigns across Google Ads, Meta Ads, and Amazon Ads. 2) Search Engine Optimization(SEO) 3) Creating Brand Strategies & Growth Marketing I’m passionate about growing expertise at the intersection of ecommerce, paid media, and growth marketing, and always eager to connect with professionals in digital, brand, strategy, and content. Let’s connect whether it’s to discuss marketing, growth strategies, any other meaningful conversations, or just collecting LinkedIn connections like Pokémon.
Experience
Commerce Trainee Analyst
Aug 2025 — Present · Mumbai, IN
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Technology, Electrical Engineering
2016 — 2020
Kraftshala
Marketing Launchpad Program, Digital Marketing
Vidyanidhi Jr College of Science
Science(Bifocal)
2014 — 2016
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