Vijay Gupta

About Vijay Gupta

I am a services\' Marketing specialist with over 17 years of insightful journey, post MBA,in leading organisations.During these years I have had the privilege of gaining hands-on experience in allmarketing sub-functions including Sales, Branding, Digital Marketing, CRM and Loyalty Programs and PR. In undertaking these diverse activities my focus has always been Growth. This hands-onexperience in diverse marketing sub-functions has helped me tremendously, as head of Sales & Marketing function to develop an integrated approach towards business development goal while designing the most effective team structure & a plan. During my journey I have developed, managed and trained teams.I am inquisitive, adventurous, quiet yet fun loving. I have diverse interests including history,photography & nature. I believe, this has subconsciously developed my understandingof people & a sense of aesthetics.I believes that all marketers should pursue a social cause not only for personalemancipation but also to give the function a stature that it truly deserves. I support myfriends in a social cause for education. My current learning agenda is Data Analytics.

Experience

1. Project - Grocery Retail

   Reliance Retail

   Apr 2019 — Present · Mumbai, IN

   Projects -* Opening premium grocery stores - Signature stores across the country. Opened over 125 stores* Initiated B2B, HPC & GM articles, delivery channel from Metro Stores to pharmacies through a online market place.* B2C Just in Time (JIT) delivery to online customers of medicines across the country through NetMeds Retail stores* Quick commerce grocery home delivery

Education

• Institute of Hotel Management, Catering & Nutrition

  Diploma in Hotel Management, Hotel Operations & Marketing

  1987 — 1990

• FORE School of Management

  MBA, Marketing

  1994 — 1996

Skills

• Market Research
• Brand Development
• Brand Management
• Marketing Strategy
• Marketing Communications
• Service Development
• Business Development
• Digital Marketing
• Marketing
• Marketing Management
• Direct Marketing
• Public Relations
• Crm