Vijayaraj Shetty

About Vijayaraj Shetty

Completed MCA from Manipal Institute of Technology.• Around 9 years of experience. • Extensive knowledge on RTB and Re-marketing.• Handful Experience on ad operations like ad trafficking, troubleshooting and discrepancy issues.• Good experience in resolving both advertiser and publisher related queries.• Extensive experience in design and implementation of software solutions, specializing in Microsoft technology and PHP.• Participated in all phases of the software life cycle beginning with gathering requirements, Architecture, design, implementation, test, deployment and support phases.• Self-starter, highly motivated, able to operate under any circumstances, both self-managed or Team environments.• Excellent communication and reporting skills to update management on project status, including Work estimates, updates, etc.

Experience

1. Campaign Manager

   iSOCRATES Inc.

   Nov 2024 — Present · Mysuru, IN

   Lead end-to-end management of programmatic campaigns across platforms including The Trade Desk, Viant (Adelphic), Stack Adapt, Ad kernel, and Campaign Manager 360 (CM360).• Involved in the client onboarding process, contributing to seamless campaign initiation and workflow integration.• Handle full campaign lifecycle—setup, pacing documentation, daily monitoring, optimization, and performance analysis.• Create and manage audience segments, inventory strategies, and targeting approaches using tools like Stack Adapt, Beeswax, and Ad kernel.

Education

• Manipal Institute of Technology

  Master of Computer Applications (MCA)

Skills

• Sql
• Css
• Atlas
• Javascript
• C++
• Rtb
• Display Advertising
• Microsoft Office
• C
• Mobile Advertising
• Mysql
• Ad Serving
• Campaign Management
• Html
• Ad Networks
• Re-Marketing
• Adobe Fireworks
• Online Advertising
• Oracle
• Ad Exchanges
• Java