Vijaya Sharma
Product Owner @RBC Wealth Management
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WORK HISTORY
Product Owner @RBC Wealth Management
Toronto, ON, CA
Plan, develop and execute multi-channel campaigns using Salesforce Marketing Cloud and Salesforce Distributed Marketing Package.• Partner with internal stakeholders including marketing managers, MarTech, data teams to design CRM campaign plans aligned with business priorities.• Oversee campaign scheduling, message delivery and quality assurance processes to ensure flawless execution and regulatory compliance.• Analyze campaign results, report key performance metrics and provide strategic insights for optimization and continuous improvement.• Collaborate on platform enhancements and participate in system testing implementation of new features and user training to ensure adoption of Marketing Cloud capabilities.• Serve as an internal subject matter expert on Campaign Central, staying updated with product releases, trends and best practices in financial services marketing.
EDUCATION
University of Greenwich
Master's degree, International Business
SKILLS
ABOUT VIJAYA SHARMA
Salesforce Certified Administrator and Marketing Cloud Email Specialist with over seven years of experience in diverse industries across Asia, Europe and Middle East. Passionate about creating buzz about the product, brand, company and outreach media outlets.
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