Vijaya Lakshmi Gupta

About Vijaya Lakshmi Gupta

Transforming enterprise growth through data, analytics, and engineering strategy.With years of end-to-end experience in data engineering, analytics, business intelligence, and digital advertising technology (AdTech/MarTech), I specialize in leading business transformation through data-driven strategy. My career blends technical depth with cross-functional business impact: from architecting scalable pipelines and advanced BI platforms, to driving growth via analytics for global marketing campaigns. I excel at data products, automation, executive reporting, stakeholder management, and delivering measurable outcomes through innovation in AI-enabled, customer-centric data products.Key Strengths:1. Data Strategy & Analytics Leadership2. Enterprise Data Engineering (Cloud, Databricks, Snowflake, Spark, SQL, Python, dbt)3. Digital Marketing & AdTech Analytics4. Business Intelligence (BI) & Executive Reporting5. Digital Transformation & Cross-Functional Team Leadership

Experience

1. Adtech Signal Engineer - Measurement & Attribution

   Microsoft

   Feb 2026 — Present

Education

• Goa Engineering College - Government of Goa

  Bachelor of Engineering (B.E.), Information Technology

• Udacity

  Nanodegree, Data Product Management

  2021 — 2021

Skills

• Google Adwords
• Python
• Tortoise Svn
• Sql Server Integration Services (Ssis)
• T-Sql Stored Procedures
• Java
• Sql
• Xml
• Web Services
• Microsoft Sql Server
• Jira
• Pay Per Click (Ppc)
• C#
• .net
• Struts
• Core Java
• Digital Marketing
• Tableau
• Stored Procedures
• Javascript
• Data Structures
• Agile Methodologies