Vijay Waghela
Senior Executive – Ad Operations at WPP Media (GroupM Nexus) | 5+ Yrs in Ad Ops, Programmatic & Social Media | CM360, GAM360, DV, Meta, LinkedIn | Ex-Omnicom (Annalect), Accenture
- Role
- Senior Executive - Ad Operations at Groupm
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vijay Waghela
Results-driven Senior Executive – Ad Operations with 4+ years of experience managing…
Experience
Senior Executive - Ad Operations
Jun 2024 — Present · Mumbai, IN
Monitored and optimized ad performance across APAC (AU, NZ, IN, HK, TW, SK, SL), ensuring delivery efficiency and quality.• Developed campaign, placement, and creative taxonomies using proprietary tools.• Executed end-to-end campaign setups with pre-checklist QC, adhering to stringent hygiene standards.• Reviewed and updated creatives to align with client specifications for accurate tag implementation.• Conducted weekly optimization checks via DoubleVerify, generating reports to enhance viewability and performance.• Delivered comprehensive DoubleVerify post-campaign reports covering KPIs such as Viewability, Brand Suitability, and Brand Safety.• Maintained detailed campaign records in spreadsheets and trackers for transparency and audits.• Identified and resolved discrepancies across CM360, DoubleVerify, and publisher reports, liaising with CM support as necessary.• Conducted QC of colleagues’ taxonomies and campaigns, ensuring accuracy and alignment with plans.• Collaborated with global teams for quarterly data updates and alignment with international standards.• Proactively addressed operational issues and implemented process improvements.
Education
Yashwantrao Chavan Maharashtra Open University
Bachelor's of Computer Application
2015 — 2018
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