Vijay Vaghela
Tm - Fintech @Cognizant
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WORK HISTORY
Tm - Fintech @Cognizant
Hyderabad, IN
EDUCATION
Entrepreneurship Development Institute of India
PGDM - Business Entrepreneurship, Marketing & New Venture Creation
Ahmedabad University
Bachelor of Business Administration (BBA), Financial & HRM
SKILLS
ABOUT VIJAY VAGHELA
With over a decade of experience in marketing, I currently lead marketing initiatives and operations at Basis Vectors Capital, focusing on optimizing systems, processes, and automations to accelerate GTM growth. My work integrates cross-functional SOPs, marketing performance dashboards, and lead management frameworks, ensuring streamlined collaboration between sales, marketing, and operations while building a solid foundation for revenue accountability. Previously, I spearheaded digital marketing strategies for B2B SaaS and B2C eCommerce brands, driving measurable improvements in organic traffic and lead generation. Passionate about creating scalable solutions, I specialize in aligning marketing technology with business objectives to enhance visibility, decision-making, and operational efficiency.
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