Vijay Majumdar
Head of Marketing @Probo
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WORK HISTORY
Head of Marketing @Probo
Bengaluru, IN
Brand + Performance Integration: Crafted an emotionally resonant brand narrative while driving performance marketing ROI across TV, Meta, Google, influencers, and CRM channels.* Full-Funnel Growth: Reduced user payback from 11 months to <2 months through deep audience insights, funnel optimization, and cohort-led strategy.* Campaign Excellence: Led high-impact ATL & digital campaigns, blending cultural moments with business objectives; launched India’s first cricket campaign with user-generated storytelling.* Team + System Builder: Hired and mentored a 20+ member team across brand, media, and growth. Built in-house creative, analytics, and media planning systems for scale.* Budget & Scale: Managed ₹150 Cr+ annual marketing budget with a strong ROI mindset, balancing experimentation with financial discipline.
EDUCATION
Indian Institute of Management, Calcutta
PGDM, Sales, Distribution, and Marketing Operations, General
Netaji Subhas Institute of Technology
Bachelor of Engineering (B.E.), Electronics and com
SKILLS
ABOUT VIJAY MAJUMDAR
I’m a growth, marketing, and business leader with 15+ years of experience building and scaling consumer brands and digital businesses across FMCG and tech-enabled platforms. I have helped build business 0->1-100, scaling and managing 100mn ARR companies. My background spans growth strategy, go-to-market (GTM), brand building, performance marketing, monetisation, and P&L ownership. I’ve worked across zero-to-one launches and high-scale growth phases, partnering closely with founders, leadership teams, and external stakeholders.I’ve led growth and marketing initiatives across personal care, health, and digital consumer products, with a strong focus on unit economics, capital efficiency, customer acquisition, retention, and long-term brand value. My approach is data-driven, execution-focused, and commercially grounded.I enjoy solving complex growth problems, building repeatable systems, and working with ambitious founders, operators, and partners who care about building sustainable population scale business.
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