Vijay Kumar Sharma

About Vijay Kumar Sharma

An astute professional with over 18 years’ experience in Product Development, Usage & …

Experience

1. Head -cvm Marketing, Vodafone Idea Limited

   Vodafone Idea Limited

   Dec 2014 — Present · Mumbai, IN

   Responsible for Product development to drive circle RMS, CMS by means of analyzing KPIs viz. Customer Rate, ARPU, Traffic Market Share, Minutes of usage• Developing and deploying customer usage and Retentions /(CVM) strategies, frameworks, products, programs and campaigns to maximise Customer value through Customer Analytics• Drive consumer insights basis marketing analytics and needs assessment for segmented consumer proposition, roadmap and segment strategy development • To develop segment insights, customer value propositions and differentiators, product roadmap, customer messaging, go to market planning, customer acquisitions, channel strategy and support • Direct pricing & profitability, revenue & business planning, customer analytics and research, customer usage & retentions, competition tracking, digital, and experiential communications • Deploying a state of the art Campaign Management solution integrating Business Intelligence (BI) analytics with campaign management platform and multi modal communication platform across various Clusters/segments• To transform circle from a voice focused company to a Data & Non Voice Revenue Leader through a series of strategic interventionsRevenue & Market Share• Managing more than Rs 2100 Cr annual revenue and over 12.2 Million subscriber base.• Responsible for delivering revenue and customer market share objective for the circle.Product Innovation & Communication (Voice & Data)• To generate and create business opportunity to acquire new customers and thereby achieve Gross additions leading to acquiring higher marketshare • Collating market intelligence on competition and devising effective counter strategies and products to be launched in the market.• Driving tariff plan mix, profitability of the plans.• Product Life Cycle management• Defining distribution strategy for upgrading LUT sites to HUT.Business Planning Strategy and Pricing• Crafting Business & Network strategy for the circle

Education

• Kendriya Vidyalaya

  +2

  1985 — 1996

• National Institute of Information Technology

  GNIIT

  1999 — 2002

• Osmania University

  Bachelor’s Degree

  1996 — 1999

• Indian Institute of Management, Calcutta

  Advance Programe

  2016 — 2017

Skills

• Management
• Customer Lifecycle Management
• Revenue Enhancement
• Vendor Management
• Customer Life Cycle Management
• Data Interpretation
• Customer Service Management
• Analytics
• Business Strategy
• Retail
• Business Development
• Service Delivery
• Vas
• Retail Operations Management
• Telecommunications
• Product Development
• Team Management
• Strategy
• Customer Relationship Management (Crm)
• Gsm
• Product Management
• Mis
• Key Account Management
• Customer Satisfaction
• Crm
• Channel Relationship Management
• Aop and Budget Planning