Vijay Krishnan
Marketing Operations Manager @F5
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WORK HISTORY
Marketing Operations Manager @F5
Bengaluru, IN
EDUCATION
Desia Matriculation Higher Secondary School
Mathematics
Ranipettai Engineering College
Bachelor of Information Technology
ABOUT VIJAY KRISHNAN
Marketing Automation Specialist with 10+ years of experience helping global B2B and B2C brands design, automate, and scale their digital campaigns. My expertise lies in building end-to-end automation programs that drive engagement, improve conversion rates, and accelerate pipeline growth.Nurture Programs & Workflows – Lead scoring, lifecycle management, triggered campaigns, multi-stream nurtures, and personalized journeys – Data-Driven Execution – Advanced segmentation, dynamic content, personalization tokens, and A/B testing – Integration & Reporting – CRM alignment, API-based data flows, and campaign performance dashboards
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