Vijay Kr. Tripathi
Commercial Analytics| Patient analytics |FF Operations| Omnichannel Analytics
- Role
- Manager at EVERSANA
- Location
- Hyderabad, IN
- LinkedIn followers
- 500 followers
About Vijay Kr. Tripathi
10+ years of experience in commercial analytics, portfolio performance tracking, launch analytics, multi-channel marketing analytics, Omnichannel, Patient data analytics (APLD) & legacy brands’ portfolio management• Experience in big data wrangling, building multi KPIs dashboards using analytical tools (Alteryx, Tableau, SQL, Snowflake, Dataiku, SAS, Excel, Power BI,Power query etc.)• Experienced in new launch KPIs tracking, digital multi-channel marketing analytics (digital ads, electronic banners, organic, CTR, bounce rate, IRMA, N2, eNL etc.) and Omnichannel campaign analytics• B1/B2 Visa holder with onsite work experience as both in-house and consultant profiles.• Databases familiar with- Symphony Open claims - Closed claims - Open Payments - EHR - Data monitor - IQVIA sales data - Definitive Health (DHC)- SNR - Omnichannel (Intouch, N2)- Syneos health - National & sub national sales datasets - H365 (media campaings)
Experience
Manager
Apr 2024 — Present · Pune, IN
Commercial consulting & team management- Field force management- HCPs & Account targeting- Decile & Segmentation using multi factor normalization & clustering - Omnichannel analytics- IC compensation planning- Territory alignment using Alignmix - Patient analytics- Marketing mix model
Education
10+2 Boards
Intermediate boards exams
2005 — 2007
High School
High School Exams
2004 — 2005
Shobhit University
Bachelor of Technology (B.Tech.)
2008 — 2012
Galgotias Business School
Post Graduate Diploma in Management
2012 — 2014
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