Vijay Kumar
SEO | SMO | Digital Marketing Specialist | 6+ Years of Experience in Search Engine & Social Media Optimization | Expert in SEMrush, Ahrefs, Google Analytics.
- Role
- Business Process Lead at Tata Consultancy Services
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Vijay Kumar
I am an experienced Digital Marketing Specialist with 6+ years of expertise in SEO, SMO, SMM, SEM, and optimization techniques. I excel at driving organic and paid growth through creative strategies and data-driven decisions. Skilled in tools like SEMrush, Ahrefs, Google Analytics, and Search Console, I have successfully optimized campaigns for industries like healthcare, education, and e-commerce.Key achievements include improving organic traffic by 40%. My focus is on delivering measurable results and helping businesses build a strong online presence. Let\'s connect and discuss how I can add value to your team or project!Pay-per-click advertisingWriting & EditingContent CreationVideo MarketingSEO: Search engine optimizationSocial Paid AdvertisingSocial Media MarketingGoogle Ads & PPCInfluencer MarketingCreative & Analytical AbilitiesSocial Media ManagementInfluencer CollaborationAhrefs, SEMrush, Google Search Console, Google Analytics 4Mobile Marketing
Experience
Business Process Lead
Jul 2024 — Present · Chennai, IN
Business Process Lead specializing in Digital Marketing and SEO, I am dedicated to optimizing and streamlining marketing operations to drive business growth and efficiency. My role bridges the gap between strategy and execution, focusing on enhancing processes to elevate digital presence and e-commerce performance. Key Responsibilities:• Led AI-first SEO strategies aligned with modern discovery platforms including Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot• Optimized content and site architecture for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to improve AI-search visibility• Managed enterprise local SEO for USA-based locations using Yext, ensuring NAP accuracy, category optimization, reviews, and local landing page performance• Built and executed scalable SEO frameworks supporting large e-commerce and multi-location businesses• Conducted technical, on-page, off-page, and AI-readiness audits, improving crawlability, indexing, schema, and content clarity• Implemented structured data (FAQ, HowTo, Product, Organization, LocalBusiness) to enhance rich results and AI citations• Performed content gap, intent, and entity-based analysis focused on conversational and long-tail AI queries• Led competitor and SERP analysis across traditional and AI-powered search surfaces• Monitored performance using Adobe Analytics, SEO Clarity, Google Search Console, GA4, Similarweb, and AI visibility signals• Delivered weekly and monthly reports tied to organic growth, AI visibility, and business KPIs• Collaborated cross-functionally with product, engineering, UX, content, and data teams• Managed client and stakeholder communication, translating complex SEO and AI insights into actionable outcomes• Continuously tested and implemented new SEO, AEO, and GEO initiatives using AI tools and experimentation
Education
H.P Board
High School Diploma
NICT Sector_15 Chandigarh ISO: 9001:2008 CERTIFIED
Diploma in Software Application & Data processing
Punjab Technical University
Bachelor of Science , Information Technology
SIVT Computer Education AN ISO 9001:2008 CERTIFIED
Diploma in Computer Application
H.P Board
10+2, Commerce
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