Vijay K
Senior Analyst @Kantar || Ex - ASE @TCS || Data Science || Data Analytics || Marketing Analytics || Python || SQL || AI & ML || Power BI
- Role
- Senior Analyst at 凯度
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vijay K
As a **Senior Analyst** with **3 years of experience**, I specialize in leveraging **data…
Experience
Senior Analyst
Feb 2025 — Present · Bengaluru, IN
Perform end-to-end data analysis by collecting raw marketing and business data, executing data cleaningprocesses, and conducting Exploratory Data Analysis (EDA) to uncover key trends and insights.Design and implement Marketing Mix Models for both short-term and long-term forecasting,leveraging statistical techniques to evaluate media effectiveness and budget optimization.Build predictive models using Dynamic Linear Regression and Bayesian Linear Regression, ensuringrobustness through metrics such as R², Adjusted R², and Durbin-Watson (DW) statistics.Select and engineer relevant variables for modeling, ensuring accurate representation of marketingdrivers and control factors.Translate model results into actionable business projections aligned with client objectives and timelines.Present findings and model insights to internal leadership and client teams with a focus on clarity,business impact, and ROI.
Education
The Preethi Public High School
SSLC
2016 — 2017
Acharya Institute of Technology
Bachelor of Engineering - BE
2019 — 2023
Royal Composite Pu College
Pre-university
2017 — 2019
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