Vijay K P

About Vijay K P

With over a decade of professional experience, I specialize in business development and lead generation with a focus on BANT qualification, CRM management, and data-driven marketing strategies. At ArkenTech Solutions, I am passionate about driving impactful outreach initiatives and nurturing meaningful client relationships. My goal is to foster high-quality leads and deliver innovative solutions that align with organizational objectives and support growth. At ArkenTech Solutions, I contribute to maximizing sales impact by managing CRM pipelines, executing targeted email campaigns, and promoting content to attract and engage prospects. My expertise in lead qualification using BANT criteria ensures efficient sales processes and successful appointment setting. By collaborating with teams and leveraging data insights, I help create value-driven connections that fuel organizational success.

Experience

1. Business Development Specialist

   Arkentech Solutions

   Sep 2025 — Present · IN

   Highly motivated with strong expertise in lead generation, BANT qualification, HQL/SQL/MQL processes, email marketing, and appointment setting. Skilled in executing targeted outreach campaigns, promoting whitepapers, webinars, and gated content to attract and nurture high-quality leads across the sales funnel.Experienced in identifying ideal customer profiles, managing CRM pipelines, and running data-driven marketing sequences to maximize engagement and conversions. Adept at conducting discovery calls, validating leads based on BANT (Budget, Authority, Need, Timeline) criteria, and scheduling qualified appointments that meet sales team standards.Known for building value-driven relationships with prospects, optimizing email performance, and generating consistent high-quality pipelines. Strong communicator with a track record of meeting and exceeding lead-generation KPIs, enhancing marketing–sales alignment, and contributing to scalable revenue growth.