Vijay Gupta

About Vijay Gupta

With over 15 years of diverse experience spanning advertising, brand management, and…

Experience

1. Category Head Men & Women Cosmetics

   Emami Ltd

   Jun 2023 — Present · Mumbai, IN

   Leading the Smart And Handsome (formerly Fair And Handsome) brand portfolio, driving its strategic transformation from a single-product fairness brand to a holistic male grooming franchise spanning skincare, body care, and hair care.Spearheading the brand marketing strategy and execution roadmap aligned with category priorities, business objectives, and annual budgets — with a sharp focus on sustainable growth in sales, margin, and market share.Developing annual brand growth blueprints that integrate consumer insights, channel dynamics, and innovation opportunities to deliver portfolio acceleration across General Trade, Modern Trade, and E-commerce.Driving pack-price-channel architecture optimization to balance consumer accessibility and profitability, ensuring each SKU contributes strategically to volume and value growth.Leading end-to-end new product development (NPD) — from consumer insight to concept, formulation, packaging, and launch communication — creating differentiated innovations under the Smart & Handsome brand.Leveraging data-driven decision-making through continuous market, consumer, and competitive analysis to refine strategy and ensure marketing investments deliver measurable ROI.Partnering cross-functionally with Sales, R&D, Packaging, and Trade Marketing to translate brand vision into on-ground success — ensuring consistent brand experience across all consumer touchpoints.Building agency partnerships (creative, digital, media, and research) to deliver integrated marketing solutions that balance long-term brand equity with short-term business results.

Education

• GLS University

  MBA

Skills

• Concept Development
• Media Planning
• Brand Development
• Digital Marketing
• Brand Management
• Marketing Strategy
• Market Research
• Advertising
• Marketing Communications
• Marketing Research
• Marketing Management
• Creative Strategy
• Leadership
• Team Management
• Integrated Marketing