Vijay Bala

Senior Director @Coupang

Seoul, KR

Coupang is South Korea’s largest eCommerce company ($31B revenue). Spearheaded commercial transformation across six high-growth categories (~$5B GMV), leading a 22-member multicultural team including five Directors. Delivered cross-functional strategy across Product, Operations, and Tech to drive revenue growth, margin expansion, and platform innovation.Key Responsibilities• Own revenue growth and selection strategy across six core categories (~$5B GMV)• Led both head and long-tail margin expansion, including automation-led vendor negotiation and cost-efficiency programs• Launch new strategic product and proposition launches, including: – Long Tail Vendor Management Platform – Coupang Premium Vendor Services for brand engagement and consulting – AI-driven tools: BrandBook, GenAI-powered QAS, Master Catalogue, and Vendor Self-Service onboarding• Improve price sharpness and conversion through cross-functional pricing and CX enhancements• Build and scale a high-performing, multicultural leadership team across Product, Commercial, and Ops

University of Madras

Bachelor of Engineering

University at Buffalo

M.S, Computer Science and Engineering

University at Buffalo

Master of Science

The University of Chicago Booth School of Business

MBA, Strategy, Finance, Accounting

The University of Chicago Booth School of Business

Master of Business Administration