Vijay Iyer
CCO & CMO | Former General Motors | Former WPP | Passionate about Diversity, Community & Leading Inclusive Teams | Please DM for support on career mentorship or help to make connections. My personal account.
- Role
- Chief Marketing & Communications Officer at Cranbrook Educational Community
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Vijay Iyer
Visionary executive leader with over 20 years of global experience in transforming brands, shaping cultures, and driving innovation across integrated multi-channel communications in non-profit, automotive, customer experience, start-ups, and technology.A champion of equity and social impact, I am a proud girl dad dedicated to building a more inclusive future. I am passionate about cultivating high-performing, diverse teams that thrive on creativity, agility, and bold thinking. I partner with C-suite leaders to develop transformative business strategies, DEI initiatives, and communications campaigns that spark meaningful change and leave a lasting legacy.Profile picture courtesy of Leena Iyer (April 2023)Header picture Cranbrook Kingswood School Green Lobby (May 2024)
Experience
Chief Marketing & Communications Officer
Cranbrook Educational Community
Oct 2023 — Present · US
Lead brand strategy, marketing, and communications for one of the nation\'s most coveted arts, science, and educational communities. Today, the Cranbrook Educational Community comprises Cranbrook Academy of Art, Cranbrook Art Museum, Cranbrook Center for Collections and Research, Cranbrook House & Gardens, Cranbrook Institute of Science, and Cranbrook Schools, which offer pre-kindergarten through 12th-grade independent college preparatory education
Education
RheinMain University of Applied Sciences
Diplom Betriebswirt Business & Marketing (Bachelor), Major: Business, Productmarketing & Sales Minor: HR, Market Research, Legal, Finance
1995 — 2000
University of Michigan - Stephen M. Ross School of Business
Leading with Impact - Executive Leadership Program (Inclusive Leadership, Design Thinking)
2017 — 2017
Skills
- Event Planning
- Sponsorship Strategy
- Digital Marketing
- Sponsorship Marketing
- Marketing
- Marketing Communications
- Automotive
- Sponsorship
- Event Management
- Digital Strategy
- Crisis Communications
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Social Media
- Product Marketing
- Social Networking
- Product Launch
- Brand Development
- B2b
- Integrated Marketing
- Team Leadership
- Strategic Planning
- Strategy
- Advertising
- Online Marketing
- International Marketing
- Social Media Marketing
- Consumer Electronics
- Marketing Management
- Management
- Public Relations
- Internal Communications
- Media Relations
- Corporate Communications
- Leadership
- Telematics
- Strategic Partnerships
- Strategic Communications
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