Viharika Brindavan
ISB \'24 | Brand & Marketing | Content & Communications | Entrepreneur, Akshara Homes
- Role
- Social Influence Manager at Husk Power
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Viharika Brindavan
I\'m a brand enthusiast with a mind for strategy and a heart for storytelling. With a…
Experience
Social Influence Manager
May 2024 — Present · Mumbai, IN
Customer Segmentation & Revenue Optimization (CSRO)- Led a full-cycle customer redefinition project across 200+ rural power sites in Bihar and UP—conducting TAM/SAM/SOM analysis, and building 60+ MSME and residential personas to redefine market segmentation- Boosted revenue by 17% through 20+ targeted SMS campaigns informed by behavioral psychology and value-driven promotions, tailored to specific customer personas- Optimized revenue per site by designing plant-specific customer mix strategies and redefining the product offering and pricing structure—driving sustainable, location-specific growth across the portfolio. Social Influence Management- Led digital and social media strategy and corporate communications across corporate and all business verticals—organically growing social media reach by 62 -100%. Designed and managed performance dashboards and analytics for the marketing department, executed AV content productions to support campaigns across digital channels, and oversaw SEO initiatives to amplify reach. Also instrumental in branding of intermediately launched products- Owned and managed the company’s end-to-end digital ecosystem, including the corporate website, social & digital channels, and internal-facing assets. Instrumental in the redesign and relaunch of the corporate website, and played a role in the rebranding efforts of the e-commerce vertical. Conducted comprehensive global brand & vertical audits and collaborated with cross-functional teams to build a unified brand voice, positioning architecture, and scalable brand implementation SOPs across all customer touch points.
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