Vihang Goswami
Search Engine Optimization Analyst at Instance IT Solutions
- Role
- Search Engine Optimization Analyst at Instance IT Solutions
- Location
- Surat, IN
- LinkedIn followers
- 500 followers
About Vihang Goswami
I am an SEO practitioner with skills in improving the optimization of websites. Research and implement recommendations for organic SEO success. Research and implement SEO recommended changes and new techniques as per Google updates. Analyze and manage technical and onsite SEO for better performance. Work with the development team to ensure SEO related changes or implement newly developed code. Work on website architecture, page experience, user experience, URL structure, sitemap, robots.txt and other factors that improve the positioning of websites. Use the Search Console effectively to identify and resolve technical and site issues. Updated with trends and practices. Work on Semantic SEO, Technical SEO and various techniques related to SEO that can bring better search presence for the website. Work with Google products like Search Console, GA4, Google Tag Manager, Google Optimize, and SEO. Currently focusing on upcoming Google Web and Google Search updates related to websites. Specification : 1 Keyword Analysis : Researching the best keywords using the tool Google Keyword planner, Google trends etc & major Factor relevance, popularity and compositeness. 2 Onpage SEO : Meta tag Optimization, Page Heading, images Optimization, navigation, cannibalization, open graph Protocol, optimize url, Alt tags, content Updates and more. 3 Technical seo: indexability, Crawling, Web speed, site Architecture, Url Structure, Accessibility, crawl budget, Mobile Friendly, internal linking structure, sitemaps, site rendering, page resources, page speed and Familiar with Google Algorithms too. 4 Data Analytics: Generation & Analysis of the Audit report using Audits tools. To understand the effectiveness of the keyword being used and measure the Audiences from where are they coming. Search appearance : Understand how structured data works, Generate structured data with ld+json, Generated structured data like Article/Blog, Breadcrumb, FAQ, How-to, Local Business, Logo, Product, Q&A, Review snippet, Sitelinks search box, Video. 6 Tools used to be : Google PageSpeed Insights, Google Search Console, Google Lighthouse, Chrome DevTools, WebPageTest, Google Analytics, Google Data Studio, Google Trends, Google Optimize, Google Surveys, Google Tag Manager.
Experience
Search Engine Optimization Analyst
Feb 2024 — Present · Surat, IN
Roles and ResponsibilitiesDo research and implement seo recommended changes and new techniques according to Google Updates. Monitoring and tracking Websites rankings using the analytic tracking tools.Work on Technical and On-Page Seo to optimize and give better website Performance.On Page Seo: Title & description, Meta Tags, Schema markup, URL Structure, Duplicate Content, External & Internal Links, Canonical, Hreflang, Headers tags, Image alt tag & text, Image & Video Optimization.Technical Seo: Indexing, Crawling, Robot.txt, Sitemap, Page speed, linking Building, Structured Data Markup, Core Web Vitals, Mobile Friendly.Work on website architecture, Web Page Snippets, Page & User experience, Sitemaps, Robots.txt & other factors to improve websites. Familiarity with Google Keyword Planner, Google Search Console, Google Analytics, Google Tag Manager, Screaming Frog, Google Trends and more tool related seo.Perform competitive analysis & keyword research with business objectives that can optimize existing content, discover new opportunities in areas for improvement which enhance better Rankings & Traffic.Implemented on-page optimization techniques & Content structure, to improve website relevance and search engine rankings.Perform SEO analysis & recommendations in coordination with elements and structure of the website to work with the development team to ensure seo related changes or implement newly developed code. Recommend valuable content & useful website links to improve your website and boost its visibility in search results.Collaborated with cross-functional teams, including content writers, web developers, and designers, to ensure alignment of SEO strategies with overall marketing objectives.Understanding & Performing keyword research in multiple Country & languages and Optimize researched keywords with Processes.Conducted comprehensive website audits to identify technical issues, usability issues, and opportunities for improvement.
Education
Gujarat Technological University
Bachelor's degree, Computer Science
2015 — 2020
R. N. G. Patel Institute of Technology
Bachelor's degree, Computer Science, 6.72 CGPA
2015 — 2020
B.R.J.P PARDIWALA ENGLISH MEDIUM SCHOOL, KILLA PARDI
H.S.C, High School Certificate of Competence Program, B+
2000 — 2015
Digital Trainee
Master Program in Digital Marketing, Digital Marketing
2019 — 2020
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