Vignesh Kumar
Digital Demand Generation Manager | B2B SaaS
- Role
- Digital Demand Generation Manager at ePS (eProductivity Software)
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vignesh Kumar
Dynamic and results-oriented Digital Demand Generation professional with 15+ years of experience driving measurable growth through data-led marketing strategies across B2B and SaaS environments. Experienced across marketing analytics, campaign performance, SEO, website optimisation, tag management, cloud-based data management, and data visualisation, with a proven ability to translate insights into action. Known for optimising digital ecosystems to improve ROAS, user engagement, and lead quality, while aligning marketing initiatives closely with business and revenue goals.Brings a strong blend of technical depth and core marketing understanding, enabling effective collaboration with sales, product, content, and regional teams. Holds a Post Graduate degree in Marketing Management from Great Lakes Institute of Management.
Experience
Digital Demand Generation Manager
Nov 2025 — Present · Bengaluru, IN
Education
Great Lakes Institute of Management
Post Graduate Program in Management - Executive, Marketing Management
2017 — 2018
SBK Higher Secondary School
SSLC and Higher Secondary
2003 — 2005
Sethu Institute of Technology
Bachelor of Engineering - BE, Computer Science
2005 — 2009
Skills
- Google Analytics
- E-Commerce
- Search Advertising
- Ppc
- Google Adwords
- Google Tag Manager
- Html
- Online Advertising
- Sem
- Online Marketing
- Keyword Research
- Search Engine Marketing (Sem)
- Google Webmaster Tools
- SEO
- Smo
- Search Engine Optimization (SEO)
- Lead Generation
- Digital Marketing
- Conversion Optimization
- Web Analytics
- Data Analytics
- Pay Per Click (Ppc)
- Analytics
- Feedback Management
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