Vignesh Arullingam

About Vignesh Arullingam

Vignesh is a marketing professional with 8+ years of experience in brand strategy, naming, and narrative design working across startups and enterprises with strategic consultations.Currently serves as Growth & Marketing Manager at Become, a strategic design consultancy. At Become, he leads marketing across two fronts:Building long-term brand equity through thought leadership, brand storytelling, and positioning.Driving short-term business outcomes through content strategy, campaigns, and lead generation.He also runs Become\'s AI-powered newsletter for marketing leaders and hosts The Brand Table, a CMO roundtable that explores how modern brands navigate change.Started his career in 2017 as a copywriter, working with over 220 brands. Evolved into a verbal brand strategist, helping companies articulate their identity and position with clarity and confidence.Key highlights include:1. Naming dozens of brands with legally defensible, domain-ownable names.2. Shaping pitch narratives that helped raise millions including a $5.6M seed round for a space-tech startup.3. Writing scripts for ads, documentaries, and brand films for innovation-first companies like Intel and IDEX.4. Leading storytelling workshops at institutions like Invest India and OP Jindal.5. Ghostwriting books for founders looking to scale their voice and thought leadership.Beyond work, he maps patterns in culture, language, and systems a lens that informs his sharp, elastic approach to brand building. He reads everything Cervantes to Jared Diamond when time permits.

Experience

1. Head of Marketing

   Become

   Dec 2024 — Present · Chennai, IN

Education

• Shiv Nadar University

  Bachelor of Technology - BTech, Civil Engineering

  2012 — 2016