Vighnesh Shinde

WORK HISTORY

EDUCATION

ABOUT VIGHNESH SHINDE

I’m a Digital Marketing Professional with nearly 4 years of experience in Performance Marketing, helping leading brands across FMCG, Automobile, Luxury, Retail, and D2C achieve measurable growth. What excites me most is the challenge of turning data and insights into strategies that not only drive conversions but also create meaningful brand connections with consumers.Over the course of my career, I’ve had the opportunity to manage high-value paid media budgets and deliver impact for marquee brands like Marico, Hindustan Unilever (POND’S, St. Ives), Mercedes Benz, Malabar Gold & Diamonds, Reliance Brands Limited, and Livspace. From optimizing campaigns across Google and Meta to developing demand-generation strategies, my focus has been on improving ROAS, scaling D2C channels, and reducing acquisition costs.Some highlights I’m proud of include:• Surpassing campaign targets by 15–20% and increasing team revenue share by 112% for POND’S.• Driving a 33% reduction in CAC and record-high bookings at Livspace.• Leading and mentoring teams while successfully onboarding new accounts and stabilizing KPIs.With strong analytical skills, hands-on expertise in tools like Google Ads, Meta Ads, Google Analytics, and Shopify, and a passion for solving complex marketing challenges, I thrive at the intersection of creativity and performance. My goal is to keep pushing the boundaries of digital marketing to build scalable growth engines for brands.