Vighnesh Babu
Senior Analyst @凯度
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WORK HISTORY
Senior Analyst @凯度
Bengaluru, IN
Responsible for analyzing large datasets using statistical methods to measure and optimize marketing performance. This includes developing Marketing Mix Models conducting Time Series Analysis for trend forecasting, analyzing Response Curves to understand marketing effectiveness, performing Exploratory Data Analysis (EDA) to uncover insights, and creating custom dashboards using in-house tools to track key metrics. The role involves collaborating with teams to provide data-driven recommendations for improving ROI and marketing strategies.
EDUCATION
Government Engineering College
B-Tech, Production Engineering
Maharaja’s Technological Institute
Diploma, Mechanical Engineering
Government Engineering College, Thrissur
Bachelor of Technology - BTech, production engineer
Maharaja's Technological Institute
Diploma of Education, Mechanical Engineering
ABOUT VIGHNESH BABU
Data Analyst with 3+ years of experience using data to drive decisions and deliver insights-Skilled in budget allocation, ROI analysis, time series analysis, and statistical modeling to identify trends and forecast outcomes-Experienced in optimizing data workflows and reporting processes to improve efficiency-Collaborated with teams and clients across the USA, UK, Senegal, Tunisia, and Japan, providing insights in FMCG, Petroleum, Retail, and Banking-Strong focus on delivering actionable solutions, enhancing data-driven decision-making, and staying current with industry trends.
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