Vidyut Vashi
Analytics expert helping companies derive business value out of data || Customer and Marketing Insights || Data Storyteller || Advanced Analytics
- Role
- Sr Director of Marketing Science at Omnicom Precision Marketing
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Vidyut Vashi
Proven analytics leader delivering impactful insights supported by business intelligence.…
Experience
Sr Director of Marketing Science
Mar 2025 — Present · Dallas-Fort Worth, TX, US
Partner with State Farm in their modern-marketing transformation journey.Supporting precision and digital marketing; devising analytics and measurement plans to improve performance.
Education
Virginia Tech
Ph.D.
Virginia Tech
Master of Science - MS
Skills
- Advertising Copy Testing
- Survey Research
- Predictive Modeling
- Sas
- Marketing Management
- Market Analysis
- Marketing Mix Modeling
- O Media Mix Modeling / Local Media Optimization
- Enterprise-Wide Behavioral Segmentation
- Data Analysis
- Statistics
- Customer Profitability
- Strengths Learner, Relator, Responsibility, Strategic, Achiever.
- Database Marketing
- Marketing
- Data Mining
- Marketing Research
- Market Research
- Marketing Strategy
- Leadership
- Customer Analysis
- O Branding Strategy, Research and Analysis
- Business Insights
- Integrated Marketing
- Retail
- Business Analytics
- Segmentation
- Analysis
- O Customer / Merchandise Growth Driven by Advanced Analytics
- Analytics
- Customer Insight
- Crm
- E-Commerce
- Customer Relationship Management (Crm)
- Analytical Skills
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