Vidyullatha Prakash
Senior Director of Marketing | 2025 Future B2B CMO Top 100 | Harvard Leadership Course Grad | Rising CMO of the Year | Forrester Certified B2B Marketing Pro | Startup Advisor | Corporate Mentor | Diversity Champion | Mom
- Role
- Senior Director of Marketing at L&T Technology Services
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vidyullatha Prakash
Believe in THINKING BIG | MOVING FAST | DELIVERING BOLD AI-first, revenue-driven…
Experience
Senior Director of Marketing
Nov 2024 — Present · IN
Head of the global marketing function for Intelliswift and Segment Marketing Leader for Communications, Media and Telecom with a team of 14 direct reports. • Promoted to Senior Director in less than 2 years for driving exceptional business outcomes.• Ownership of overall global marketing strategy including brand positioning, messaging, demand gen, ABM campaigns, AEO/SEO, events and conferences, sales enablement, product collaterals, analyst relations, partner marketing, website, social media and more leading to successful acquisition by L&T Technology Services.• Solutions marketing experience in AI/Agentic AI across Retail, Manufacturing, Healthcare, HiTech and Financial Services.• Deep experience in agency handling. • Content Generation: Creation of various forms of content like sales collaterals, datasheets, battlecards, demo videos, interview videos, blogs etc.• Responsible for overseeing design and execution of all brand assets and merchandise for rebrand and events.• Participated in multiple industry events like Dreamforce, Google Cloud Next as well as bespoke events like CxO Roundtables and Cocktail Soiree at Dreamforce.• Established tools and processes to make sure the marketing team runs efficiently and effectively using Sharepoint, Jira, Confluence, etc, • Established the process for measuring metrics and taking suitable action monthly. Complete ownership of monthly reporting and deep dive analysis – website traffic, social media following, lead gen metrics, email campaign reports etc. and presenting key findings and solutions• Complete design and development of new Intranet portal and podcast series• Employer branding: New Intranet portal, Significant increase on Glassdoor rating, Employee Video Testimonial Series, Hackathon event for brand awareness among students. • Instrumental in website traffic increase from 34k to 471k within 1 quarter, crossed followers on LinkedIn in less than 18 months, Rated in the ISG Provider Lens & more.
Education
Institute of Management Technology, Ghaziabad
MBA, Marketing
2009 — 2011
Sri Jayachamarajendra College of Engineering, Mysore
B.E, Information Science
2003 — 2007
Marimallappas High School
SSLC
1998 — 2000
Karnataka State Open University
M.A, English
2007 — 2009
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