Vidya Vinobha
Data Solutions Analyst - Marketing Analytics @Rocket Companies
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WORK HISTORY
Data Solutions Analyst - Marketing Analytics @Rocket Companies
US
Team: Marketing Decision Sciences -> Marketing Analytics • Developed an automated Power BI dashboard solution using custom SQL Server queries on 5M customer journey data points to showcase the outputs of a W-shaped Multi-Touch Attribution (MTA) model that informed the marketing stakeholders to optimize the spend strategy for different marketing channels • Facilitated the improvement of attribution data product usage by organizing product run-through presentations for 12 teams across the company; Maintained a project plan to track product feedback, and data quality issues that were addressed by the DE and DS teams and delivered an improved product within the stipulated Q2’2023 deadline • Delivered ad-hoc analyses for enhancing the marketing CX team’s visibility of a business-critical purchase campaign’s performance • Facilitated weekly train-level knowledge-sharing sessions that focused on increasing the awareness of team members on product knowledge, project progress, and subject matter expertise
EDUCATION
Bharatiya Vidya Bhavan, Cochin
AISSE
Wharton Online
Certificate program, Marketing Analytics
Indian Institute of Management, Indore
Master of Business Administration (MBA)
National Institute of Technology Calicut
Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering
Drexel University's LeBow College of Business
Master of Science - MS, Business Analytics
Bharatiya Vidya Bhavan, Cochin
AISSCE, Physics, Chemistry, Mathematics & Computer Science
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