Vidya Vijayan
Senior Content Writer & Strategist
- Role
- Senior Content Writer at Metricscart
- Location
- Kochi, KL, IN
- LinkedIn followers
- 500 followers
About Vidya Vijayan
Hi! I\'m a seasoned content writer and strategist with over 4 years of experience across SaaS and e-commerce.At present, I write for MetricsCart, a digital shelf analytics platform, where I craft B2B SaaS content that bridges retail tech and business goals. This includes blogs, data-backed digital shelf reports, LinkedIn marketing, retail research, email newsletters, YouTube scripts, UX writing, and podcast post-production.Prior to this, I worked extensively in the e-commerce space, creating optimized product listings (PPDs, Infographics, Amazon A+), SEO-driven articles, social media posts, and conversion-focused edits tailored for D2C.Well, I also play around a lot with puns & you won’t find any play-giarism in my content!
Experience
Senior Content Writer
Jan 2026 — Present
Education
Pandit Deendayal Energy University
BA Honors, English Literature and Public Administration
2016 — 2020
St. Xavier's College, Ahmedabad
Master of Arts - MA, English Literature
2020 — 2022
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