Vidya Gund

About Vidya Gund

Hi, I\'m Vidya Gund, a marketer who loves solving hard problems, telling meaningful stories, and building brands that leave an impact. At Farmina Pet Foods, I lead social and influencer strategy while also driving e-commerce growth across platforms like Amazon, Blinkit, BB, and pet-commerce partners. I’m fueled by curiosity, creativity, and a love for pets and yes, I scroll Instagram for research… mostly.

Experience

1. Social Media Strategist

   Farmina

   Nov 2023 — Present

   1.Developed and executed social media strategies to enhance brand presence, drive engagement, and foster a loyal pet-loving community through trend-driven content, interactive campaigns, and a distinct brand voice.2. Led influencer marketing initiatives, managing end-to-end partnerships with pet influencers, veterinarians, and content creators, from outreach and negotiations to content planning, campaign execution, and performance analysis.3. Created engaging multimedia content, including Reels, carousel posts, and interactive stories, while experimenting with in-house brand videos to make pet nutrition informative, relatable, and fun.4. Monitored performance metrics and optimized strategies, refining content based on insights, launching successful giveaways and contests, and ensuring Farmina remained relevant in viral conversations.

Education

• Symbiosis Skills & Professional University

  Master of Business Administration - MBA (online), Marketing

• Delhi University

  B.com Hons, Commerce

  2016 — 2019

• GrowthSchool

  E-Commerce/Electronic Commerce