Vidushi Upadhyay
Performance Manager | Paid Media | PGDBM
- Role
- Media Performance Manager at Publicis Groupe
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vidushi Upadhyay
As a Business manager at Publicis Groupe, I lead the social media strategy and execution for Haleon, a global pharmaceutical company, in the Central and Eastern Europe region. I work with a cross-functional team of media analysts, creative directors, and account managers to deliver impactful and engaging campaigns that drive brand awareness, customer loyalty, and business growth.I have over five years of experience in digital marketing, spanning various industries and domains, such as influencer marketing, online reputation management, analytics, and consulting. I have successfully managed multiple paid media projects, leveraging platforms such as Facebook, Google, and LinkedIn, to optimize performance, reach, and ROI.I am passionate about learning new skills and trends in the ever-evolving digital marketing landscape. I have recently completed my PGDBM in marketing from NMIMS Global Access School for Continuing Education, where I am acquiring knowledge and insights on various aspects of marketing, such as branding, consumer behavior, market research, and strategy. I am also certified in Google Ads and Google Analytics, and proficient in paid media strategy and paid social media advertising. My goal is to leverage my skills and experience to create value for my clients and stakeholders, and to contribute to the growth and success of the organizations I work with. I am motivated by challenges and opportunities to collaborate with diverse and talented teams and to deliver solutions that make a difference.
Experience
Media Performance Manager
Apr 2024 — Present · Gurugram, IN
Leading social forHaleon - DACH, ASDA Groceries - UK region,Running Pmax & Demand gen campaign on google
Education
Rani Laxmi Bai Memorial School, Lucknow
PCM with english and computers
2011 — 2012
NMIMS CDOE
PGDBM, Marketing
2020 — 2022
BABU BANARASI DAS NORTHERN INDIA INSTITUTE OF TECHNOLOGY, LUCKNOW
Bachelor's Degree, Computer Science
2012 — 2016
Carmel High School
High School
2005 — 2010
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