Vidit Sidana
Founder & CBO @CotoPay | IIM-A | Ex- Brand Manager @Sunfeast | BW 30u30 | Follow for interesting conversations about Marketing & Branding
- Role
- Marketing Consultant at Sport Ex Consultancy
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vidit Sidana
I have had a typical \'Sharma Ji ka Ladka\' life until now (without the surname)> Study at Top Institutions and Get Jobs that Pay Well! I was enjoying all of this but wanted to build something of my own and that is how Cotodel started!After moving professionally from one taboo product to another, from beer to meat to biscuits (did not work at cigarettes at ITC but still), I wanted to take on a new challenge in a new industry. I am passionate about Brands, Marketing & Consumer Needs which makes my daily life super exciting and even though, I may have never worked in the Fintech space but the idea itself is so exciting that I am ready to put on my student learning hat once again for this challenge!I am a MBA Graduate from IIM-A & did BCom from SRCC, Delhi University. I started my professional journey with Bira as a Management Trainee, managed Western Karnataka as a Sales Head, worked in Business Strategy till 2020. Pandemic gave me an opportunity to explore a completely new space in the alcoholic beverages industry - to create and launch a marketplace for AlcoBev products. From trying to figure out the delivery space in India, I transitioned to Licious in the Marketing team where the entire revenue was coming from online meat delivery! I was involved in the planning & driving of GMV for the platform for all categories at a National level. Having worked in two start-ups, I wanted to get the experience of working at a corporate and thus ITC happened where I worked as a Brand Manager for Sunfeast Biscuits!You would surely see the inner child in me when we get to talking about Marketing, Branding, Advertisements, Startups, Sports & Indian Movies :)
Experience
Marketing Consultant
May 2024 — Present · IN
Get in touch for any query around Sports Marketing and Strategic Partnerships!Looking to become a partner for a regional Cricket League? Do reach out- Marketing Consultant for the inaugural Madhya Pradesh League (MPL) Scindia Cup 2024
Education
ESSEC Business School
Exchange Semester, Marketing
2017 — 2017
Indian Institute of Management Ahmedabad
Master of Business Administration - MBA, Marketing/Marketing Management, General
2016 — 2018
GrowthX®
Fellow, Product & Growth Bootcamp
The Doon School
ISC Commerce
2007 — 2013
Shri Ram College of Commerce (SRCC)
Bachelor of Commerce (B.Com.- Honours), Business/Commerce, Finance, Accounting, Marketing, Economics
2013 — 2016
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