Vidish Kenia
Driving Brand Growth in BFSI & Fintech | Expert in 360° Brand Marketing, GTM and CX | Social Media & ORM | Agencies & Financial Brands
- Role
- Sr Brand Manager Mahindra Home Finance at Mahindra Group
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vidish Kenia
Vidish is brand marketing leader with 9+ years of experience shaping high-impact…
Experience
Sr Brand Manager Mahindra Home Finance
Sep 2022 — Present · Mumbai, IN
As the first marketing hire, I set out to align the brand’s story with its mission — enabling people in rural and semi-urban India to own a home of their own.Over the journey,Rolled out Mahindra Rise 2.0 identity across 600+ branches in 13 states, ensuring consistency and recall.Redesigned the company website & microsites, turning them from static brochures into customer-centric lead engines — growing from zero to qualified leads per month.Developed 360° GRM and brand campaigns for key customer, partner, and builder segments, driving awareness, trust, and business growth. Established ORM and CX systems with AI-led workflows and WhatsApp bot integration, ensuring first responses within 2 hours.Managed an annual brand outlay,working with multiple agency partners to deliver creative, media, and digital excellence.At its core, my work here has been about one thing — turning brand trust into measurable business outcomes.
Education
DKVC junior college
Commerce, Commerce
2008 — 2010
Welingkar Institute of Management
Executive MBA
2014 — 2017
S.k Somaiya College
Bachelor of mass media, Media & Advertising
2011 — 2013
Skills
- Marketing Communications
- Social Media Marketing
- Advertising
- Marketing Strategy
- Online Advertising
- Event Management
- Digital Marketing
- Marketing
- Social Media
- Business Development
- Market Research
- Digital Media
- Online Marketing
- Strategic Brand Positioning
- Brand Development
- Corporate Branding
- Media Planning
- Public Relations
- Brand Management
- Team Management
- Social Networking
- Management
- Rural Marketing
- Integrated Marketing
- Photoshop
- Copywriting
- Crm
- Microsoft Office
- SEO
- Email Marketing
- Digital Strategy
- New Business Development
- Direct Marketing
- Lead Generation
- Powerpoint
- Sem
- Customer Service
- Strategy
- Creative Strategy
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