Vidisha Jain

About Vidisha Jain

DDB Mudra Group has harnessed my expertise in developing impactful brand strategies, leading to the acquisition of four prestigious clients and strengthening our integrated services. My education in Marketing from NMIMS underpins my role, allowing me to craft and deliver compelling presentations that resonate with global industry leaders like McDonald\'s, Ikea and Audi. Our team\'s innovation in brand and communication strategies has catalyzed business growth and client satisfaction. I bring a cross-cultural perspective that enriches consumer engagement, drawing on my experiences with international DDB teams and my commitment to continuous learning in consumer science and strategic thinking across marketing and communications.

Experience

1. Strategist

   Ddb Mudra Group

   Aug 2022 — Present

   Strategy & Business Development: Presented to top management at Ikea, Audi, and other leading companies, showcasing innovative, consumer-focused brand strategies. Secured 4 new clients, expanding DDB India’s client roster. Enhanced DDB’s integrated services within existing retainers, driving business growth and client satisfaction.• Innovation: Pitched solutions focused on key growth pillars—Brand, Fame, Value, and Year-over-Year Performance—across industries such as Food & Beverages, Home Care, Packaged Drinking Water, Automobiles, and Government Organizations. • Cross-Border Projects: Collaborated with global DDB teams in Hong Kong, the Netherlands, and the UK to develop and present brand strategy analysis and consumer-retargeting strategies to network and client CXOs. • Client Management: Led quarterly marketing strategies for McDonald\'s, DDB\'s largest retainer client, expanding business across West and South India - achieved a 15% increase in sales and brand favourability. Core member for award-winning communications¬– securing 2 Effies, 4 Kyoorius and 1 APAC Effies. • Recognition: Named DDB’s \'Performer of the Month\' and identified as a rising talent. Youngest strategist to present to global CXOs, contributing to major MNC pitches.

Education

• SVKM's JV Parekh International School

  IBDP

  2017 — 2019

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Bachelor of Business Administration - BBA, Marketing

  2019 — 2022

• Imperial College London

  MSc ESB, Economics & Strategy

• Witty International School

  IGCSE

  2017