Vidisha Chatterjee
Senior Director & Head-Corporate Communications, India & South Asia at Visa
- Role
- Senior Director & Head of Corporate Communications, India & South Asia at Visa
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vidisha Chatterjee
People centric leader with over 20 years of building trust, scaling businesses and delivering impact for influential brands across revenue and profitability, content, marketing and communications. A trusted strategic advisor, adept at navigating ambiguity and complexity, I meet stakeholder needs by integrating long-range vision with short-term goals. Proven track of building businesses and reputation mandates for some of the world\'s most iconic brands. Highlights- Currently, the Senior Director and Head of Communications for India and South Asia at Visa, I am responsible for reclaiming its narrative as the foremost, innovative leader enabling digital payments transformation- Early career in India\'s satellite television industry with Star-TV, BBC World, ESPN Star-Sports. Quick and steep growth curve - setting new benchmarks, launching new channels and formats across multiple genres- Founded Stracon- a successful pan- India broadcast-media start-up and turned it into a profitable powerhouse through strategic marketing of content: MTV, Turner, international sporting tournaments on DD; launched Vijay-TV- As the National Executive Producer, established India\'s first, women-only, talk-radio-network at the India Today group- As the Head of Communications for Colgate-Palmolive, reaffirmed Colgate\'s position as India\'s oral-care leader, winning back consumer-trust amidst intense competition from indigenous brands- As WhatsApp first Director of Communications in India, with 3 years of strategic storytelling, I was able to transform the brand\'s negative legacy perception and reposition it as the country\'s most loved and digital ally and trusted catalyst of social impact. I believe in the transformative power of communications in shaping perceptions, elevating brand value and sparking socio-economic change, at scale. Curious, experimental and analytical, I have a bias for action and agility, driven by a growth mindset and stretch goals.Decisions are informed by data, research and insights, adapted to emerging opportunities. I champion inclusion and diversity, build influence and stakeholder collaboration, while coaching and empowering teams to deliver exceptional commercial and social value. Love teaching at business schools like MICA, and when possible, conduct theatre-workshops for children of all ages! An MBA from the Hult International Business School and a certified Corporate Director for Company Boards, under Government of India\'s Ministry of Corporate Affairs.
Experience
Senior Director & Head of Corporate Communications, India & South Asia
May 2024 — Present
Education
Hult International Business School
Master of Business Administration (MBA), Majors: Marketing and M&A
Skills
- Advertising
- Corporate Communications
- New Media
- Business Development
- Digital Marketing
- Management
- New Business Development
- Marketing Communications
- Public Relations
- Business Strategy
- Entrepreneurship
- Marketing
- Brand Management
- Marketing Strategy
- Team Management
- Strategy
- Market Research
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