Vidhya Anand

About Vidhya Anand

Here to tell stories, and build narratives one brand at a time. With a visual communications background and business acumen, bringing the best of both worlds across creative production, communications, marketing, story telling and business strategy. Results-oriented creative strategist and product manager with a demonstrated history of working across business strategy and content creation in media/tech. Proficient in Writing, Marketing and Product Strategy. An MBA grad specialized in Management, Marketing with an independent study in Journalism and a Visual Communications undergrad specialized in Creative Writing, Script Writing and Journalism.

Experience

1. Senior Product Manager

   Ascendum Solutions

   Jan 2019 — Present · US

   Product Management Business Strategy Go-to-Market Strategy creation Budgeting & Marketing Writing for product promotions Design assessments and ideation Social Media Strategy Planning- • Spearheading a team of designers, developers and testers. Leading the entire product lifecycle from ideation to creation for a robust AI-driven, design-centric chatbot product called Botsai® via scrum and agile methodologies. Tools used: JIRA,(Agile Methodology)• Planning quarterly budgeting for product marketing, team allocations, and review of SOWs along with leadership and marketing teams. • Key communications liaison for cross-functional teams, stakeholders and clients.• Planning product prioritization, creative strategy for marketing and roadmap building• Working closely with a team of creatives and UX/UI designers to solve for intuitive conversational design solutions as a core part of the app building process focusing on robust ideation, prototyping, and user testing.• Spearheaded a full website launch to support marketing and sales needs of the product, in under 3 months. Conceptualized end-to-end brand strategy, design ethics, and the release of brand guidelines in line with product requirements, outlook, and brand equity based on market research and industry insights.• Built 3-5 year launch business models to track revenue forecasting, cost margins, and marketing goals.• Strategizing social media creative planning and writing over 10 blog articles per quarter for product’s digital marketing. Conducted end-to-end reviews of advertising video story boards as part of the production cycle for promos

Education

• University of Cincinnati Carl H. Lindner College of Business

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

  2017 — 2018

• Loyola College

  B.Sc., Visual Communcation

  2011 — 2014

Skills

• Customer Service
• Microsoft Office
• Marketing Management
• Freelance Writing
• Management
• Social Media
• Web Content
• Adobe Illustrator
• Copy Editing
• Marketing
• Content Writing
• Press Releases
• Blogging
• Project Management
• Public Relations
• Business Development
• Microsoft Excel
• Branding
• Communication
• Public Speaking
• Editing
• Brand Management
• Marketing Strategy
• Personal Branding
• Leadership
• Creative Writing
• Writing
• Advertising
• Magazines
• Copywriting
• Team Management
• Social Media Marketing