Vidhi B.

Brand Marketing Leader | Driving 360° Campaigns through Influencer Strategy, Storytelling & Social Impact | realme India | Ex-Samsung (Cheil)

Role
Assistant General Manager Marketing at realme India
Location
Gurugram, HR, IN
LinkedIn followers
500 followers

About Vidhi B.

I’m a brand marketing leader with 10+ years of experience building high-impact campaigns for global brands like realme, Samsung, and Airtel — where storytelling meets strategy and creators fuel brand love.My work sits at the intersection of influencer marketing, brand communication, and digital strategy — driving measurable growth and engagement across product launches, social ecosystems, and cultural moments.At realme India, I currently lead marketing for the P, GT, and Narzo series — shaping 360° campaigns that blend youth culture, creativity, and performance. Previously at Cheil (Samsung), I managed influencer-led brand narratives for flagship series like Galaxy S and Z, scaling India’s largest gaming creator program and representing the brand at global launches in Seoul.What drives me is turning insights into ideas — and ideas into campaigns that people remember and brands grow from.Whether it’s crafting global launch storytelling or building a creator network that drives 200% ROI, my focus remains the same: creating meaningful impact through creativity, data, and collaboration.Brand Marketing | Influencer Strategy | Campaign Leadership | Storytelling | Social Media | Integrated Marketing | Go-To-Market | Global Launches | Brand Communication | Digital Strategy | Creator Ecosystem | Youth Marketing | Data-Driven Marketing

Experience

  1. Assistant General Manager Marketing

    realme India

    Jul 2024 — Present · Gurugram, IN

    Leading Social Media and Influencer for GT and P series.

Education

  • Ggsipu

    bachelors of journalism and mass communication, Communication, Journalism, and Related Programs

    2011 — 2014

  • BHARAT NATIONAL PUBLIC SCHOOL

    TILL 6TH, CBSE

    1995 — 2005

  • RYAN INTERNATIONAL SCHOOL

    TILL 12TH, CBSE

    2005 — 2011

  • Ryan International School

    Business/Commerce, General

    2005 — 2011

  • Bharatiya Vidya Bhavan's - Usha and Lakshmi Mittal Institute Of Management

    Master's Degree, ADVERTISING AND MARKETING

    2014 — 2015

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Vidhi B. — Assistant General Manager Marketing at realme India in Gurugram, HR, IN | Unifers