Vidhi Thakker

Ux Researcher @Lemon Yellow Llp

Mumbai, IN

Lead UX research across Scorpio Shipping, Muthoot Finance, and international fintech clients, shaping product strategies through qualitative studies, usability testing, user interviews, and competitive benchmarking- Designed and facilitated kickoff workshops and user interviews with stakeholders to align on business goals, user needs, and MVP definitions (e.g, seafarer welfare app for Scorpio Shipping), speaking with seafarers of 7 nationalities, over 50 long interviews, and consulting with foreign psychologists- Conducted usability testing, heuristic audits, and competitor analysis for Muthoot Finance’s gold loan app (iMuthoot), traveling to 6 cities across India and speaking with ~50 users, translating insights into actionable design recommendations- Authored C-suite thought leadership on fintech (digital payments, neobanking, remittances), weaving research insights from projects with UAE fintech leaders into strategic narratives- Known for delivering insights in clear, structured formats (problem-solution framing) that bridge design, business, and technology teams.