Vidhi Shah

Manager, Consumer Insights at Licious

Role: Consumer Insights Manager at Licious
Location: Bengaluru, KA, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Vidhi Shah

I’m a consumer insights leader with 11+ years of experience helping high-growth startups…

Experience

Consumer Insights Manager
Licious
Nov 2023 — Present · Bengaluru, IN

Education

Jamia Millia Islamia
Master of Arts (M.A.), Sociology
2007 — 2009
Fergusson College
Bachelor of Arts (B.A.), Sociology
2004 — 2007
Delhi School of Economics
Master of Philosophy (MPhil), Sociology and Anthropology
2009 — 2012

Skills

Customer Insight
Cultural Anthropology
Marketing Strategy
Focus Groups
Team Management
Market Research
Depth Interviews
Marketing Research
Public Speaking
Research
Semiotics
Qualitative Research
Narrative Analysis
Consumer Behavior
Ethnography

Contact information

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Work email
•••••@licious.in
Personal email
•••••@•••••.com
Direct dial
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Current company

Licious

Food and Beverage Services · 2.2K employees · Founded 2015 · Bangalore, Karnataka, India

Licious began in 2015 when Abhay Hanjura and Vivek Gupta set out to transform a $55Bn category that was largely unbranded, inconsistent, and untouched by modern food standards. Their vision was simple - bring honesty, hygiene, and joy to meat and seafood buying in India. What followed was a category-defining shift powered by India’s only fully integrated 0–4°C cold chain, global FSSC 22000 certification, backward integration through bio-secure poultry farms, and rigorous control over freshwater fish and seafood. With five state-of-the-art processing centres and an annual capacity of 36,000 tonnes, Licious now serves India’s top metros - Bengaluru, NCR, Mumbai, Hyderabad, Pune, Chennai and Kolkata - through a strong online presence, expanding retail stores, and fast-growing quick commerce partnerships, including 30-minute delivery across major urban clusters. Over the years, the brand has reached 4.5 million customers, earning unmatched trust, quality leadership and a loyal following in a category long defined by guesswork. This unwavering focus on quality, innovation, and consumer obsession has made Licious India’s first D2C unicorn. Today, it stands as the country’s most loved, iconic D2C meat brand - elevating everyday meals, setting new benchmarks for safety and freshness, and building an ecosystem where farmers, meat technicians, supply partners and delivery heroes thrive alongside millions of delighted home cooks.

licious.in

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About Vidhi Shah

Experience

Consumer Insights Manager

Education

Jamia Millia Islamia

Fergusson College

Delhi School of Economics

Skills

Find verified contacts for anyone on LinkedIn