Vidhi Shah

Chief Manager @Reliance Retail

Mumbai, IN

Driving Digital Commerce Strategy & Market Expansion: Leading high-impact brand growth initiatives, revenue optimization, and omnichannel retail execution to strengthen market positioning and enhance customer engagement. Spearheading pricing strategies, promotional campaigns, and supply chain enhancements to drive sustainable growth, maximize profitability, and increase market share. Led High-Impact Brand Launch & Market Penetration: Spearheaded the launch of multiple brands, expanding market share through targeted marketing, consumer insights, and strategic partnerships. Optimized E-Commerce & Retail Pricing Strategies: Developed data-driven pricing and promotional models, significantly increasing sales during peak seasons and enhancing overall profit margins. Enhanced Vendor & Supply Chain Management: Strengthened vendor negotiations and supply chain efficiencies, reducing inventory coverage and improving cash flow and operational agility.Key Achievements: Drove revenue growth by optimizing digital commerce strategies, sales promotions, and customer acquisition models. Reduced time-to-market, ensuring seamless cross-functional collaboration for brand execution and omnichannel integration. Championed sustainability-driven branding, introducing eco-conscious products, sustainable packaging, and ethical sourcing initiatives.

KCCMS

Master of Business Administration (M.B.A.)

University of Mumbai

Master's degree

SIES

Bachelor's degree

Copenhagen Business School

Certificate Course