Vidhi Mali

WORK HISTORY

EDUCATION

ABOUT VIDHI MALI

A growth-focused, passionate and result-driven Vice President, driving Brand, Marketing, and Business Expansion at Sonani Jewels across retail, wholesale, and e-commerce. I have played a key role in building the brand into a strong omnichannel business, aligning brand vision with revenue, customer experience, and operational performance. My focus lies in ensuring that marketing, sales, and business operations work cohesively to deliver measurable growth. I lead retail and wholesale expansion, strengthen strategic partnerships, and drive business decisions that directly impact revenue, market presence, and customer engagement. From scaling channels to improving systems and execution, I focus on initiatives that create long-term business value. CORE FOCUS AREAS• Driving retail excellence by optimising customer experience, conversion metrics, and store-level performance • Scaling B2B and wholesale growth through strategic partnerships, distribution expansion, and market penetration • Leading integrated sales and marketing functions to accelerate revenue growth and strengthen market positioning • Leading brand positioning and creative direction across campaigns, content, and brand assets to build a strong and differentiated presence • Driving demand through social media, PR, influencer collaborations, and brand-led events • Designing seamless omnichannel experiences across e-commerce and offline touchpoints • Strengthening operational efficiency through structured processes, systems, and cross-functional alignment • Managing vendor ecosystems and strategic partnerships for scalable execution • Leading commercial negotiations to maximise margins and long-term business valueLet\'s connect and explore ways we can collaborate or share insights within the dynamic world of diamonds and branding!