Vidhi Vidhi Mehta C.
Data Labeling Analyst Ii @Meta
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WORK HISTORY
Data Labeling Analyst Ii @Meta
Menlo Park, CA, US
EDUCATION
University of Mumbai
Masters in management studies (MBA), Marketing and International Marketing
U.C. Davis
Specialization in Qauntitative Market Research, Marketing/Marketing Management, General
U.C. Davis via Coursera
Specialization in Qualitative Marketing Research, Marketing/Marketing Management, General
University of California, Santa Cruz
Search Engine Optimization & Search Engine Marketing, Digital Marketing, Search Engine Optimization
ABOUT VIDHI VIDHI MEHTA C.
Vidhi Choksey is a passionate Market Researcher with experience in Qualitative Market Research. She is a versatile marketing professional with skills and experience in social media marketing as well. Following is her brief background:* Two years of consumer insights and qualitative research experience spanning the areas of market study, concept testing, advertising research, new product testing, package testing, usage behavior and attitude testing as well as brand essence decoding.* Well versed and experienced in various research techniques including direct interview, focus group discussion, mystery shopping, smell clinic, day in a life of consumers, ethnography, product immersion, projective techniques, diary interview, etc* Conducted research studies for dozens of diverse national, international and multinational clients and brands.* Proven ability to successfully interview and tactfully get through to consumers regardless of cultural and personality differences.* Familiar with various TNS Global proprietary research techniques including Super GroupTM and NeedScopeTM.* Market Consulting - Advised major FMCG companies in marketing and communications strategies with a high success rate.
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